Branding
NTJ was a new interior design firm just starting out. Propel conducted market research to identify the best place to position NTJ in the market. Then we gave it a name – NTJ, for “Not the Joneses’.” NTJ prides itself on not designing with just the trendiest materials and styles, but creates interior spaces to suit the needs of its owners. Similarly, Propel created a logo and brand assets that are uniquely NTJ, well-suited to reflect a personal company.
