Artsplosure is a Raleigh nonprofit that brings art experiences to the public in fun, fresh and unforgettable ways. When Propel engaged with Artsplosure, the organization was well known and loved for its events, but there was confusion among its audiences about its mission and role in the community. Propel conducted qualitative and quantitative research with multiple audiences to reveal a few misunderstandings about the brand.
Propel developed a new visual identity, including a logo mark and color palette, for Artsplosure in support of the new positioning. As the marketing sponsor for both First Night Raleigh and Artsplosure – The Raleigh Arts Festival, Propel was able to work closely with Artsplosure to ensure the new look and messaging transitioned well into their event pieces.