How do you stretch a brand?
Yes, a strong brand has a widely known logo. To me though, a strong brand is one that is versatile. Think of it as trying on different outfits. You’re still you, but properly dressed for the occasion. You’re still you,…
Less Cowbell?
We strive to push creative boundaries—to create stunning work that gets noticed. We work to exceed our clients’ and our own expectations. We constantly raise the bar and then leap over it. We just can’t help ourselves. But what happens…
I Heart Morrisville
You may not think about it, but the community you’re sitting in right now has a brand. Maybe it’s well-thought out and executed. Maybe it just evolved over time, by accident. Portland: beards, bikes and crafting rich user experiences. Silicon…
Marketing During the Dog Days of Summer
National and international B2Bs are hesitant to spend marketing budget on advertising or direct mail when a large portion of their target audience is on vacation. They also struggle to get much done from a strategic planning standpoint because key…
Let’s toss the tube!
I’m a routine kind of gal. Every morning I get up, walk our dog and turn on The Today Show while I make my daily brew of Caribou Blend coffee. I also like to think of myself as an environment-…
Perspective: What Makes a Great Photographer
As we’re gearing up to direct the shoot, I thought I would pause and reflect back on the qualities of some of the best photographers I’ve encountered over the years. I’ve found the greats all share some key qualities. In…
A Creative Kickstarter for Your Brand’s Name
But it gets harder every day as new products keep coming out, each staking claim to a particular trademark territory. I’ve put together a list of creative strategies for naming. This list is by no means exhaustive – talented people…
Keep on the Sunny Side
Like any other job, agency life can be hard. Don’t get me wrong – I love my job and I love what I do. But some days, a project or a phone call or an email might get a coworker…
Growing Meaningful Connections With Customers
Instead of hitting me with promises for what Miracle-Gro can do for my plants, this TV spot featured design tips for bringing the color-blocking trend to your garden and table-settings. The call to action was to become inspired and share…
Forget Work Life Balance. Find Work Life Energy.
“Get better at work life balance.” I think that’s been a goal of mine for 10 years. To be honest, it’s probably created more stress in my life than good. I was working so hard to make my hours in…