Let’s toss the tube!
I’m a routine kind of gal. Every morning I get up, walk our dog and turn on The Today Show while I make my daily brew of Caribou Blend coffee. I also like to think of myself as an environment-…
Perspective: What Makes a Great Photographer
As we’re gearing up to direct the shoot, I thought I would pause and reflect back on the qualities of some of the best photographers I’ve encountered over the years. I’ve found the greats all share some key qualities. In…
A Creative Kickstarter for Your Brand’s Name
But it gets harder every day as new products keep coming out, each staking claim to a particular trademark territory. I’ve put together a list of creative strategies for naming. This list is by no means exhaustive – talented people…
Keep on the Sunny Side
Like any other job, agency life can be hard. Don’t get me wrong – I love my job and I love what I do. But some days, a project or a phone call or an email might get a coworker…
Growing Meaningful Connections With Customers
Instead of hitting me with promises for what Miracle-Gro can do for my plants, this TV spot featured design tips for bringing the color-blocking trend to your garden and table-settings. The call to action was to become inspired and share…
Forget Work Life Balance. Find Work Life Energy.
“Get better at work life balance.” I think that’s been a goal of mine for 10 years. To be honest, it’s probably created more stress in my life than good. I was working so hard to make my hours in…
An Odd Couple Scores or Is Obama Part of the Wolfpack?
The White House has thought of some really unique ways to get their messages across. Yesterday's video featuring President Obama on Zach Galifianakis' hilarious Between Two Ferns became the top source of referrals to healthcare.gov. Case in point: Michelle Obama's…
And the Oscar® goes to…
By now you have at least heard about, if not seen and re-tweeted, Ellen’s “impromptu” selfie that quickly crashed Twitter. There’s good reason: according to the social network, roughly 37 million people followed some Oscar-related tweets on Sunday night, almost…
It’s an Artsplosure thing.
We were equally excited to partner with them as marketing sponsor this past fall for one of their signature events, First Night® Raleigh. As the rebrand of the organization continues to unfold (like the new website we’re helping them rollout…
A little more (or less) than meets the eye
I was inspired to write this blog when I was asked to train a fellow team member on the basics of printing. I realized it's like Pandora’s box. Once opened, it's hard to stop. As we grew deeper into our…