Sales and marketing teams are constantly at odds. At our client IT List, marketing was tasked with generating leads, and the sales team with turning those leads into new customers. The departments blamed each other when sales were stagnant,…
These days a website is an entry to doing business – you have to have one to be taken seriously and seen as legitimate. You can design it to varying degrees, everything from a simple WordPress site to a custom…
Tradeshows can be a great way to get in front of your customers – 67% of all tradeshow attendees represent new prospects for exhibiting companies. However, it’s easy to get lost in a sea of booths without ever really connecting…
Annual reports typically aren’t the sexiest marketing projects. They aren’t often even seen as marketing projects at all, but financial statement required by the board of directors. That’s all changing, and Coal Lumps, Inc. is on the cutting edge. An…
Social media is hard. It looks easy, because you already know how to post to Facebook about what you had for lunch. But social media for businesses is challenging, and requires constant care and feeding. Frosty’s wanted to build a…
Did you know that content marketing can cost up to 65% less than traditional marketing and generates about three times as many leads? But don’t go jumping into content marketing headfirst – take the time to develop a strategy. You…
“Thought leadership” is definitely a marketing buzzword these days, but what does it mean, exactly? Simply put, it’s an article from a subject matter expert that argues a specific point. In this case, Pepper Minstix is advocating for a specific…
Corporate events are fun, right? Well, they can be, but someone (or a lot of someones) has been working round the clock for months to be sure you have a good time and are well-informed. Even Elf Symposiums are complicated!…
Did you know that 8 out of 10 people trust print ads more than digital ads? There are some companies that rule out print ads because either they can’t track ROI or think print can’t possibly be in the budget.…
Since we’re a relatively new team, you may know some of us but not others. Over the next few months, we’ll introduce you to each member of the Propel team. Meet graphic design intern Sophie Bergere. Propel: Sophie, nice of…