An Odd Couple Scores or Is Obama Part of the Wolfpack?

The White House has thought of some really unique ways to get their messages across. Yesterday’s video featuring President Obama on Zach Galifianakis’ hilarious Between Two Ferns became the top source of referrals to healthcare.gov.

Case in point: Michelle Obama’s appearances with Jimmy Fallon to promote her Let’s Move program. This latest video with President Obama and Galifianakis though really takes the cake. Talk about getting some serious payoff.

Challenge: To reach a core audience that needs to know about healthcare.gov and to boost traffic.

Solution: Team up with a crew that this core audience pays attention to and create something crazy funny.

Outcome: Drive web traffic like never before.

The White House’s challenge is now to get these young folks actually signing up for health care. But that’s another story. In the meantime, what seemingly unlikely pairings have you seen that scored some great marketing or branding results? Leave your comments below. We’d love to know!

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