Marketing Automation | Propel Marketing

Marketing Automation doesn’t mean fully automated – there’s a lot of work that goes into making these magic lead generation boxes reap their rewards.

Platforms like Eloqua, Marketo and Pardot promise to become your funnel-filling, lead generation machine, peppering your sales team with red-hot leads, all ready to buy.

Not so fast. You can get there, but here’s what it really takes:

The right platform coupled with a deliberate strategy.

One size does not fit all. We can build your marketing automation ecosystem to operate in the best way to serve your business and meet your goals. Armed with best practices, we’ll create a unique system that monitors the behaviors, wants, needs and interests of your prospects on an individual level. With a keen eye on your analytics, Propel can help you refine, segment, nurture and score to produce a consistent volume of sales-ready, qualified leads for your team.

Compelling content and methodical execution.

Automation platforms can’t automate content development (yet) and feeding the marketing machine with enough of the right content can overwhelm a marketing department. A steady stream of fresh and relevant content for your prospects is a key component to nurturing prospects.

At Propel, our team can go beyond simply setting up your platform and become your content development partner. Let us take the lead in developing marketing campaigns that are relevant, engaging and informative – we’ll do the research, writing, designing, build the landing pages, create the emails, set up your nurturing system and determine your content flow.

Full-service automation powered by real people.

Let Propel be your “in-house” outsourced marketing automation team. We’ll handle everything from strategy through execution in conjunction with your marketing and sales teams.

We don’t use a cookie-cutter approach, so let’s start a conversation about your business goals and craft a relationship that can help you surpass them.